If you are using the Meta Pixel, we recommend {{discuss set up}} to track with Google Analytics
Talk about the significance Navigator audiences being sent as new audiences. Thus will remarketing campaigns will ultimately capture the conversions. Meta is known to be undervalued thus we introduce linear and moving forward data driven approaches. Historically Meta has been known to be undervalued on Google Analytics properties
If you are looking to value your GA, then you must inform our team so we can create strategies that best align with your attribution approach. Dashboards must be made to give visibility of this.
It is recommended that your UTMS are more granular to allow finer analysis.
Our standard is to either as early or late within the user's conversion journey path. So that we are driving incremental business for you.
So we will ensure we drive quality traffic where the ads are geofenced and placed with brand safety.
Links to evidence here.
