What is the standard attribution?
For Meta it is the standard 7 day click and 1 day viewthrough. For Google Display we have utilised linear attribution, 3 day view through, 1 week click. Discussed in this thread here
If you wish to ask us whether any aspect can be changed please contact your campaign manager.
In my analytics platform I am seeing less conversions than stated in Navigator reporting?
This is common, please recall that due to viewthrough window being used being used these do not log UTM trackers into your analytics platform.
We cannot split Meta reporting.
In my analytics platform I am seeing less sessions than clicks?
We report on link clicks, where the user has clicked on your ad to the landing page. A session, is whereby a user lands to your landing page with sufficient time to trigger the javascript in your code to log in a session within Google Analytics. Whilst link clicks to sessions are not one to one we normally expect them to be 80% to 90% accurate.
If there are any large discrepancies in sessions from our reporting to your Google Analytics, we have a tracking issue. Please contact us immediately to investigate. It might be set up of the website or implementation of the UTMs.
Yes, no personal information of your customers are shared, controlled or process with the Navigator platform.
Does the Navigator platform directly link into the Facebook and Google API?
Yes, we pull data in real time from the Facebook and Google API. Therefore any conversion data pulled from the API is directly from the ads manager platform
In some cases where you might be a duty free, a hotel with many properties or a website with many products and you want to track a specific product we may need to create a custom conversion.
If not clarified before we will create for all purchases, and as such pull reporting as is.
By creating a custom conversion this will segment the pixel depending if the pixel has been correctly configured to output certain parameters such as the product name, brand etc.
However there are some downsides to custom conversions, that they are normally not prioritised on the domain and therefore will encounter a loss of tracking against users using iOS14.5 or later.
Can Navigator help me with other conversion objectives?
Yes, depending on budget we can offer an array of solutions such as customer matching, dynamic feeds, in store offline visits. Please contact us.
